Adori AI & Indus OS

AI product strategy

RoleDesign Advisor, Head of Design

OrganisationAdori AI & Indus OS

OutcomeBeta shipped in 10 weeks · 2.5–15x ad click-through in live trial · App Bazaar reached 500M users through Samsung

I worked as design advisor and consultant for Adori, now Adori AI. My role spanned thinking strategically about the product roadmap and tactically about what had to get done each week to hit a milestone towards the beta release. I designed Adori Studio, which helps creators monetise their content by using AI to transform audio and text into video.

I did the pixel work as well as the strategy, and the first beta shipped in a record ten weeks.

In the first live trial, run with Southern Cross Austereo across a 20 episode campaign, the enhanced version of the podcasts delivered 2.5x the click-through rate on video ads, 3x on search ads and 15x on display ads against baseline.

Separately, as Head of Design at Indus OS I defined the design principles for a localised Android OS and an AI driven app store. App Bazaar shipped in 13 languages, and was later adopted by Samsung, taking the user base to 500 million.

Design advisor for Adori Labs

adoristudio

This video shows how the Adori studio works. This is the creator’s piece. I worked hands-on on the design for a live trial with SCA (Southern cross Austereo).

Sketches and examples of some of the flows and new ideas generated for tag insertion from creators’ view.

I worked as the Design Head for Indus OS (a startup) that eventually partnered with Samsung for their mobile OS and marketplace called app bazaar. I worked hands-on on App Bazaar while helming the product strategy at Indus OS. I defined the Design principles and initiated their IP folio by helping file 4 ideas that catalyzed their seed funding.

Payment process was unique, allowing users to make a purchase using the balance credit on their SIM or mobile account.

Marketplace for India in 13 different languages. I worked hands-on on this product and this was adopted by Samsung at a later stage raising the user base to 500 M.

App Bazaar - Fastest Growing Regional App Marketplace

I did the story boarding for this video that was published as an attempt to increase audience and know-how for app bazaar in the target segment. I initiated and supervised the making of this video with a third party vendor.