Preeti Saluja

Preeti Saluja

Working at the intersection of product, design and strategy. Product Innovation Manager at myZoi, a Standard Chartered backed fintech in Dubai, and nineteen years of turning complex systems into products that ship.

Currently at myZoi

Start here

Financial products for people fintech doesn’t build for

myZoi, a Standard Chartered venture

Innovation and product strategy across five verticals at a Standard Chartered backed fintech serving blue-collar migrant workers in the UAE.

Products I have shipped

The shipped work, in one place.

Selected work

Job loss insurance, end to end

myZoi with Dubai Insurance

One product, three hats. Requirements through research, design, delivery and launch, plus the insurance partnership that made it possible.

Infusing UX in organizations

Harman Professional Solutions

Building Harman’s first embedded UX team, and modernising a 15 year old AV control suite.

Tizen OS

Samsung

Design leadership for a new mobile OS aimed at emerging markets, driving development with 200 engineers.

Customer care portfolio

Telus

Consolidating the sprawl of tools the customer care team used into one coherent agent desktop.

Design Discovery

Logility

Four weeks of discovery that redefined the scope of a legacy retail optimisation product.

Digital transformation: insurance product

Export Development Canada

Leading digital transformation of trade insurance products for Canadian exporters.

Design for healthcare

Samsung R&D

Contextual research in hospitals, and a risk visualisation interface built to change the doctor–patient conversation.

AI product strategy

Adori AI

Product roadmap and design for an AI tool that turns audio into trackable, monetisable video.

Smart mirror: positioning a new product category

Zeiss

Zeiss, a household name in lenses, built a futuristic smart mirror. Their first product in this business, and it needed a position before it needed screens.

Indus OS and App Bazaar

Indus OS, later Samsung

A localised Android OS and a regional app marketplace built for India, later adopted by Samsung.

About

Preeti Saluja works at the intersection of product, design and strategy. She leads innovation and product design at myZoi, a Standard Chartered backed fintech in Dubai building financial products for underserved communities in the UAE, and she moves between the three rather than treating them as separate lanes.

That intersection is the point. The diagnosis, the proposition and the interface are usually the same problem seen from three sides, and she has spent 19 years across different continents and cultures learning to hold all three at once.

As Product Innovation Manager she owns innovation and product strategy across five verticals: cross-border transfers, earned wage access, direct deposit, the corporate portal and onboarding flow, and card activation. She works across the portfolio rather than inside a single product silo. She also owns myZoi’s MoneyTips platform, its vision and its execution.

Before myZoi she led digital transformation of trade insurance products for Canadian exporters at Export Development Canada, AI driven supply chain and retail software for Logility, and Cloudworx, AV software for sound engineers, at Harman, a Samsung company. As Chief UX Designer at Samsung she led design strategy for flagship smartphones including Galaxy Fold, and shipped Tizen OS. At Telus she led design of the agent desktop application, delivering $5M in annual savings. She has helped fund two start-ups by defining their product roadmap, IP folio and design for beta launch.

An electrical engineer and a design graduate from the National Institute of Design, she has expertise in envisioning product roadmaps for C level executives using the power of storytelling. She has two healthcare publications to her credit and four design patents covering smart energy, search engine and regional operating system ideas. She is a Central Bank of the UAE Certified Financial Inclusion Champion, and insights from her research on financial inclusion form part of the CBUAE national agenda.

She loves to express her life’s events through stories and comic strips, and reads non fiction when away from work. Designing hand crafted boxes that celebrate art is her new found love.

Publications and writing →