I am a design leader focused on 360 degree view and delivery of digital products.

About me

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CLIENTS and products shipped:

Senior Interaction Designer

Omni Channel Customer Service Solution

Lead UX Consultant

Cloudworx- Enterprise product for audio and lighting.

Chief Designer

Tizen OS

Head-Design

Mobile based marketplace with 500 M user base

Design Advisor & Consultant

Adori iOS & Android mobile app and web based studio

Lead UX Consultant

AI based supply chain management tool

Lead UX Consultant

Voice based UX and UI for Smart Mirror

Preeti Saluja is a Dubai based design leader with more than 17 years of experience in different continents and cultures. Her expertise has been digital transformation and delivery of experiences with a collaborative User Centric design and systemic approach. She has worn different hats in large corporates and start-ups in the past which has led her to craft and present product vision to businesses.

As a design leader at Export Development Canada, she has led digital transformation of trade insurance products for Canadian exporters, AI driven supply chain and retail software for Logility and AV software for sound engineers called Cloudworx for Harman, a Samsung company . As a Chief UX designer in Samsung, she has led various projects on design strategy for upcoming flagship smart phones, Galaxy fold and shipped Tizen OS.

She has helped fund two start-ups by defining their product roadmap ,IP folio and design for beta launch. 

An electrical engineer and a design graduate from National Institute of Design, she has an expertise in envisioning the product roadmap for C level executives by using the power of storytelling. She has two healthcare publications to her credit and 4 design patents on smart energy, search engine and regional operating system ideas. She worked with Telus as a design leader on design of their agent desktop application with $5M revenue as savings.

She loves to express her life’s events by stories and comic strips, reads non fiction books when away from work. Designing hand crafted boxes that celebrate art is her new found love!