CLIENTS and products shipped:
Preeti Saluja is a Dubai based design leader with more than 17 years of experience in different continents and cultures. Her expertise has been digital transformation and delivery of experiences with a collaborative User Centric design and systemic approach. She has worn different hats in large corporates and start-ups in the past which has led her to craft and present product vision to businesses.
As a design leader at Export Development Canada, she has led digital transformation of trade insurance products for Canadian exporters, AI driven supply chain and retail software for Logility and AV software for sound engineers called Cloudworx for Harman, a Samsung company . As a Chief UX designer in Samsung, she has led various projects on design strategy for upcoming flagship smart phones, Galaxy fold and shipped Tizen OS.
She has helped fund two start-ups by defining their product roadmap ,IP folio and design for beta launch.
An electrical engineer and a design graduate from National Institute of Design, she has an expertise in envisioning the product roadmap for C level executives by using the power of storytelling. She has two healthcare publications to her credit and 4 design patents on smart energy, search engine and regional operating system ideas. She worked with Telus as a design leader on design of their agent desktop application with $5M revenue as savings.
She loves to express her life’s events by stories and comic strips, reads non fiction books when away from work. Designing hand crafted boxes that celebrate art is her new found love!