I worked as a design advisor and consultant for Adori Labs . My role span from thinking strategically about a product roadmap, to tactically about what needs to get done every week to meet a milestone towards MVP/beta release. I designed Adori studio that helps bloggers monetize they content on Youtube by using AI to transform text into videos.
I did pixel design work as well as thinking strategically and ensured the first beta release in record time of 10 weeks.
This video shows how the Adori studio works. This is the creator’s piece. I worked hands-on on the design for a live trial with SCA (Southern cross Austereo).
Sketches and examples of some of the flows and new ideas generated for tag insertion from creators’ view.
I worked as the Design Head for Indus OS (a startup) that eventually partnered with Samsung for their mobile OS and marketplace called app bazaar. I worked hands-on on App Bazaar while helming the product strategy at Indus OS. I defined the Design principles and initiated their IP folio by helping file 4 ideas that catalyzed their seed funding.
Payment process was unique, allowing users to make a purchase using the balance credit on their SIM or mobile account.
Marketplace for India in 13 different languages. I worked hands-on on this product and this was adopted by Samsung at a later stage raising the user base to 500 M.
I did the story boarding for this video that was published as an attempt to increase audience and know-how for app bazaar in the target segment. I initiated and supervised the making of this video with a third party vendor.
A product can exist without a business, but a business cannot exist without a product that satisfies customers’ needs. My role in these two start ups was broadly but not limited to defining the problem ,solving the problem, establishing the process and building a design team. I was truly a sounding board for the team’s ideas in both start ups. Coming from a large corporate to a small set up, it was refreshing to see my work reach real users in blink of an eye.