I worked as design advisor and consultant for Adori, now Adori AI. My role spanned thinking strategically about the product roadmap and tactically about what had to get done each week to hit a milestone towards the beta release.
I designed Adori Studio, which helps creators monetise their content by using AI to transform audio and text into video. I did the pixel work as well as the strategy, and the first beta shipped in a record ten weeks.
In the first live trial, run with Southern Cross Austereo across a 20 episode campaign, the enhanced podcasts delivered 2.5x the click-through rate on video ads, 3x on search ads and 15x on display ads against baseline.
This video shows how the Adori studio works. This is the creator’s piece. I worked hands-on on the design for a live trial with SCA (Southern cross Austereo).
Sketches and examples of some of the flows and new ideas generated for tag insertion from creators’ view.
