Preeti Saluja
myZoiJob loss insuranceShipped productsEDC insuranceTelusHarmanLogilityAdori AIIndus OSTizen OSZeissHealthcareWriting
← All work
myZoi with Dubai Insurance

Job loss insurance, end to end

RoleProduct manager, UX designer and researcher
OrganisationmyZoi with Dubai Insurance
OutcomeLaunched in-app · research became a CBUAE submission and a lending sandbox business case

I owned this product end to end: requirements gathering, competitor scan, business requirements, experience design, user testing, UX iteration, implementation with the development team, testing and launch. I also owned the partnership with Dubai Insurance that made it possible, and cleared the blockers standing between a signed intent and a live product.

Involuntary Loss of Employment cover is mandatory in the UAE and lapsing carries a fine. But the compliance problem was the smaller half of it.

The real problem is that this segment does not know their rights. They do not know what job loss insurance protects them against, or how a claim would be made if the worst happened. A product that only sells a policy to people in that position is selling a receipt. The job was to make the protection itself understandable.

Three hats, one job

Product manager, designer and researcher were not three roles handed to three people here. They were one job.

The research told me what the proposition had to be. The proposition told me what the interface had to prove. The interface told me what I still did not know and had to go back and test. Splitting that into separate lanes would have added handoffs to a problem that did not need them.

Usability testing sessions run in worker accommodation, where the product would actually be used.

Where the research went next

The insights from this work did not stop at the product.

They became a report shared with the Central Bank of the UAE, setting out the gaps in financial inclusion and human-centred design that other fintechs offering job loss insurance can act on. They also produced a lending sandbox business case, now in the works.

Full cycle: research to product, product to policy, policy to the next business line.

Private

The rest of this project is behind a password

This is current work, so the detail is not public. Ask me for the password and I will send it over.

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